taylor fit
bold.
cgi – graphic
2022
Bold, a long term client commisioned us to create a new tool that showcased Bold Architech series, a new concept based on customization to fit every design even for the trickiest projects.
We developed the project from the very beginning, including naming as well as CGI and graphic design
Being project-oriented, this collection began as «Tailor Fit» for its versatility and the ability to make a tailored product for each project or space long before turning into «Architech», its final name.
Its name is the result of a mix between Architect, one of the main focus when designing the collection and Technology, the other half of the equation that represents all the tools and processes developed on purpose when designing the collection.