The alchemist
novacef
cgi – film
2020
Novacef hired us to showcase every aspect beneath their high end glass decorative tiles.
Being out in the market for some time, the company identified the need of showcase every aspect regarding the carefully craftsmanship involved in their products manufacturing.
The use of glass as raw material is what sets Novacef’s designs apart and make them stand out from traditional tiles, so that must be properly displayed.
Using as a starting point the transition betweeen concept to design and then into execution, we displayed a trip where minerals are transformed, accordingly to the idea that was the origin of the design, as they evolve through an alchemy process that gives birth to the actual tiles before they’re placed into its final location.
