taste the difference
zummo
cgi – film
2020
Zummo commissioned a video for a multi-fruit juicer with interchangeable parts. The film was created fully in 3D with "zero gravity" and "attraction" as core theme.
New multi-fruit squeezing system from Zummo
We developed a concept where fresh fruit plays a major role. Through an onirical journey, limes, oranges, lemons, pomegranates, grapefruits and tangerines, fly to Zummo’s Z40 so it reveals its inner potential
Developed for supermarkets as a new multi-fruit juice system, Zummo came us with the need of finding a visual way to communicate all the possibilities of its new Z40 squeezing system
The images were used broadly across different platforms, as well as physical media
We also developed a full CGI set to showcase the catalogue with the project outcome for marketing purposes.
This 3d set allowed us to display the graphic design the way we wanted. Making it laying flat was a nightmare as Hamptons collection was displayed at the beggining of the catalogue, so that way we could display it without having to deal with physical issues.